Companies across Australia have been using branded goods to drive marketing and culture goals for years.
- Employee gifts build a bond and make staff feel valued, beyond any financial benefit.
- Customised clothing promotes your brand as staff wear your logo through their day.
- Aim promotional products at the audience outside your organisation so they land well.
- Get creative beyond clothes and mugs, from gift coupons to customised products staff will actually use.
Many organisations use gifts to build employee engagement, showing appreciation for their staff. Employee gifts are about more than the financial benefit (though that does help). They create a bond with employees and make them feel valued.
Here are some of our favourite ways to engage employees through gifting:
Customised Clothing
Clothes with your logo on them will promote your brand and show appreciation. People take pride in wearing clothes with their company logo on them, promoting your organisation as they go about their day-to-day activities.
One example of a successful clothing campaign is the one run by The University of Sydney. It ran a program called 'I Shop U' for staff members, which saw staff members receive 20% off products with the 'I Shop U' logo on them.
Promotional Products
The success of promotional products relies on their appeal to people outside your organisation, so target them at your audience.
A few years ago the team at Campaign Brief designed a T-shirt for Monopoly's 80th anniversary. They printed the iconic 'Get out of jail free' slogan on the shirts, which thousands of people purchased.
Coffee Mugs
Everyone loves a good coffee in the morning and having your logo on it is a great way to promote your brand without being too in-your-face.
Campaign Brief did this with their limited edition coffee mugs for the opening of the Sydney Harbour Bridge.
Gift Coupons
The best gifts are ones that can be used or exchanged, saving your company money and making your staff feel valued.
The University of Canberra did this with their Employee Benefits Card, giving employees discounts at various shops, restaurants and entertainment venues.
Customised Products
If you get creative, there are more options than just clothes and mugs. Think about customising products that would benefit your staff the most. That could be anything from wireless chargers to phone cases or even toys for children.
Lush did this with their Employee of the Month winners, giving them a gift hamper filled with products they made themselves.
Summary
So there you have it, a few ideas on how to engage your team with the best gifts. Try one out and see what kind of response you get. Employee engagement is a really big deal for many organisations so don't be afraid to experiment!
About Impressm
Impressm is an Australian corporate merch and gifting partner that makes branded welcome packs simple — from free designs within 24 hours to warehousing and send-on-demand delivery anywhere in Australia, using 100% carbon-offset couriers.
